![black silhouette of 59FIFTY cap](/globalassets/about-new-era/style-guide/fitted/59fifty-full-crown-370x225px.jpg)
INTRODUCING THE 59FIFTY.
Contemporary and structured. The true fitted.
![black silhouette of 59fity flat visor front view](/globalassets/about-new-era/style-guide/fitted/59fifty-flat-visor-370x225px.jpg)
ORIGINATORS OF THE TRUE FITTED.
There are those that PLAY THE GAME, and then there are those that REDEFINE IT. No copies. No substitutes.
![rear view of 59fity silhouette](/globalassets/about-new-era/style-guide/fitted/59fifty-truefitted-370x225px.jpg)
THE PINNACLE SILHOUETTE.
To the naked eye, the fitted cap has remained largely unchanged throughout the years. It's an enduring silhouette. A testament to the cap itself.
![](/contentassets/b8a8dd1d898b4cbba816ab7e882b17dd/blank-image-1920x75.jpg?width=1410)