Cookies on the Website

A cookie is a small text file that websites save on your computer or mobile device. The use of cookies is standard on the internet and many websites use them.  Most browsers accept cookies automatically but will allow you to disable them if you wish. Take a look at the “Changing Your Cookies Settings” section for more information on how to do this.

New Era may use cookies to track the number of visitors to the website, to determine whether visitors have visited the site before, to hold selections in your shopping cart when you leave the website without checking out, to determine patterns or trends of visitors’ website usage, retrieve specific information from previous visits, and to recall features that you may have customized on your browser.   This allows New Era to update its website and make it more useful to our customers and website visitors.  By using the New Era website, you agree that we can place such cookies on your computer.

The New Era EMEA website uses the following cookies:


Cookie Name


Session Cookie


Session cookie sent to the web browser. Used when you open the browser and then go to a website that implements ASP.NET session state. This cookie is deleted when you close your browser.



Used if you are using the Number of visits personalization criterion. This cookie will not be set if you remove it from all of your visitor groups.


.EPiServerLogin, EPiDPCKEY,.ASPXRoles

Only used if you log in to a website. This is not a major problem as long as you clearly state on the login page that cookies will be used if you log in.

Google Analytics

_utma, _utmb, _utmc, _utmz, _ga, _gat

These cookies enable Google & Universal Analytics. It helps us take and analyse visitor information such as browser usage and new visitor numbers. That information helps us to improve the website and your shopping experience, and to make our marketing campaigns relevant. The data stored by these cookies never shows personal details from which your individual identity can be established.



These cookies enable Peerius software. This software allows us to make recommendations of products that we think might be of interest to you, based on what you and other visitors have viewed

Affiliate Window


These cookies are used to track whether we owe any money as a commission to a site (affiliate) which has referred business to us. Some third parties that use Affiliate Window may also place cookies on our site, where we have control of these they are explicitly listed.



These cookies use Yieldify’s technology to monitor user behaviour and detect when you are about to leave our site. Once detected, a personalised overlay marketing message will display. Yieldify uses cookies to anonymously identify you and record the frequency of visits to our site.



These cookies are in place via our translation proxy service, Motion Point. These cookies are required for our website to be displayed in multiple languages. They are also used to remember your language preference settings and direct you to the right language version of the site on your next visit.

We have made every effort to ensure that this is a complete list of all the Cookies which we use, however as they sometimes change this list may at certain times be incomplete. For a full list of all cookies which we use on any particular date, please contact:

Changing Your Cookie Settings

You can change your browser settings to delete or prevent cookies from being stored on your computer or mobile device without your explicit consent. The ‘help’ section in your browser should provide information on how to manage your cookie settings, here are some links that you might find helpful.

Internet Explorer:

Mozilla Firefox:

Google Chrome:



Please be aware that, If you turn cookies off, you won't have access to many features that make this website more efficient and some of our services will not function properly. For example, as cookies are used to track shopping bag items through the checkout, it will not be possible to place on order.