NEW ERA CAP TERMS OF SALE

Last updated: 09/06/26

These Terms of Sale apply when you purchase products from us through our website at www.neweracap.co.uk (the “Site”). Together with our Returns Policy, they form the basis of our contract with you when you buy from us online. In the event of any inconsistency between these Terms of Sale and the Returns Policy, these Terms of Sale shall prevail. Our Site Terms and Conditions are separate and govern your general access to and use of the Site.

Please read these Terms of Sale carefully before placing an order. By placing an order with us, you confirm that you have read and agree to these Terms of Sale. If you do not agree, please do not place an order.

Nothing in these Terms of Sale affects your statutory rights as a consumer. Your rights under applicable consumer legislation, including the Consumer Rights Act 2015, apply in full and are not limited by anything in these terms. 

We are New Era Cap Company Limited, a company incorporated in England and Wales (company registration number 04599312). Our registered office is at 1st Floor East, Cbx 2, Midsummer Boulevard, Milton Keynes, MK9 2EA.

Who we are
You can reach us as follows:

• Email: customer.care@neweracap.com
• Telephone: +44 1908 410435
• Post: New Era Cap Company Limited, 1st Floor East, Cbx 2, Midsummer Boulevard, Milton Keynes, MK9 2EA
• VAT registration number: GB813436545

 

Who can buy from us
To place an order with us, you must:
(a)    be at least 18 years old; and
(b)     be placing an order for delivery to a territory to which we deliver, which is provided here: https://www.neweracap.eu/pages/delivery.

Our products
Our products are sold for personal use only. You may not purchase products for the purpose of commercial resale. 

We take care to describe our products as accurately as we can on the Site. Product images are for illustrative purposes only and there may be minor variations in colour or finish depending on your screen settings.

All products displayed on our website are subject to availability. If a product you have ordered is no longer available, we will notify you as soon as we can, and, where payment has already been taken, arrange a refund.

Placing an order and contract formation
When you submit an order on our Site, you are making an offer to purchase the products at the price shown at checkout. Placing an order does not, by itself, create a binding contract between us.

Once you submit your order, you will receive an order acknowledgement email confirming that we have received your order (an “Order Received Email”). This email is an acknowledgement of receipt only and does not constitute acceptance of your order. 

A binding contract between us is formed when we send you a confirmation email confirming that your order has been accepted and the products are being shipped to you (a “Dispatch Confirmation Email”). Until we send you a Dispatch Confirmation Email, your order has not been accepted.

We reserve the right to refuse or cancel any order at any time before we send you a Dispatch Confirmation Email, including where:
(a) a product is out of stock;
(b) there has been a pricing error on the Site that you could reasonably have identified as incorrect;
(c) we are unable to verify or process your payment; or
(d) we reasonably suspect fraud, abuse of a promotional code, or a breach of these Terms of Sale.

If we refuse or cancel your order, we will notify you promptly and arrange a full refund of any sums you have already paid.

Prices and taxes
All prices shown on the Site are in Pounds Sterling (GBP) and are inclusive of VAT where applicable. 

The total price payable, including VAT and any applicable standard delivery charges, will be clearly displayed to you as you are identifying products you wish to purchase when browsing on our Site and at the checkout stage before you confirm your order. You can elect to choose a different delivery option at the checkout stage.  You will not be charged any costs or taxes that have not been disclosed to you before you complete your purchase.

We may update our prices from time to time. Any price changes will not affect orders that have already been accepted by us.

Payment
Payment is due in full at the time you submit your order. We accept the following payment methods:

• Visa
• Mastercard
• American Express
• PayPal
• Apple Pay
• Google Pay
• Klarna 

By providing your payment details, you confirm that you are authorised to use the chosen payment method and that it covers the full amount of the order. 

You must not use another person’s payment information (including, without limitation, credit card or debit card details) to place an order. We reserve the right to cancel any order where we reasonably suspect that payment information belonging to another person has been used without their authorisation.

All payment card transactions are processed through secure, encrypted channels. We do not store your full card details.

Paying with Klarna
In cooperation with Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden, we offer you the following payment method. Payment is made to Klarna.

Pay Later: The payment period is from the shipment or the delivery date of the service. You can find the complete terms and conditions for the markets where this payment method is available here: UK  Germany , Sweden , Norway , Denmark , Finland , Austria and the Netherlands .

The payment methods Pay Later, Slice It and direct debit are only available in case of a positive credit assessment. For this purpose, during the order process and handling of your purchase, we forward your data for an address and credit check to Klarna. We can only offer you the payment methods available based on the results of the credit check. Not all customers will be approved for every Klarna product. General information about Klarna and the user terms can be found on http://www.klarna.com . Your personal data is handled in accordance with applicable data protection law and in accordance with the information contained in Klarna’s privacy statement. Please review Klarna’s privacy policy at https://www.klarna.com/uk/privacy/ for further information on how Klarna uses your personal data.

Promotional codes
We may issue promotional codes from time to time. The specific terms and conditions applicable to each promotion (including any restrictions, exclusions, minimum spend requirements and expiry dates) will be communicated at the time the promotion is advertised. The following general terms apply to all promotional codes unless stated otherwise in the relevant promotional materials: 

• Promotional codes cannot be applied to previously placed orders.
• Promotional codes cannot be combined with other promotional codes.
• Promotional codes are not transferable or redeemable for cash or credit.
• Promotional codes cannot be used for SALE items.
• Selected products are excluded from promotional codes and other offers. Excluded items will not receive a discount if a code is applied. Exclusions may be indicated on the product page, in your shopping basket, or at checkout.
• To apply a promotional code, you must enter it BEFORE completing your order at checkout.
• If a code is typed incorrectly, then it will not work.
• Promotional codes may be a part of time limited campaigns, and if they are, they must be used within the timeframe stated, the code will not work outside of the duration of the promotion.
• Some promotional codes may require a minimum spend to be able to use it. If so, this will be stated in New Era’s communications.
• Promotional codes are for single use only, unless stated otherwise.

 

We reserve the right to withdraw or amend a promotional code at any time without notice, provided this does not affect orders already confirmed.

Delivery
We deliver to the territories listed here: https://www.neweracap.eu/pages/delivery. By placing an order, you confirm your delivery address falls within a territory to which we deliver.

Standard delivery charges (if any) and estimated delivery timeframes will be displayed during the purchasing process and at the checkout stage before you confirm your order.  You can choose a different delivery method at the checkout stage, and the costs of these alternative methods will be displayed at that stage. Delivery details are also found here: https://www.neweracap.eu/pages/delivery. 

We will deliver your order within the timeframe indicated at checkout. If no timeframe is specified, we will deliver without undue delay and in any event within 30 calendar days of the date of our Dispatch Confirmation Email. If we fail to deliver within this period (or any agreed extended period), you are entitled to treat the contract as ended and receive a full refund.

If the delivery of your order is delayed by an event outside our control (such as severe weather, flooding or natural disasters affecting warehouses or delivery routes, pandemics or public health emergencies, carrier or courier service disruptions, warehouse or fulfilment centre closures, cyberattacks, IT system failures or payment processing outages, supply chain disruptions affecting the sourcing or manufacture of products, government actions, import or export restrictions or trade sanctions, power or telecommunications failures, or industrial action not involving our own employees), we will contact you as soon as possible to let you know and do what we can to reduce the delay. As long as we do this, we won’t compensate you for the delay, but if the delay is likely to be substantial, you can contact our customer service team at customer.care@neweracap.com to end the contract and receive a refund for any products you have paid for in advance, but not received.

Risk in the products passes to you when they are delivered to your nominated address (or collected by you or a nominee). Title passes to you when we have received payment in full.
Your statutory right to cancel (14-day cooling-off period)
As a consumer purchasing online, you have a legal right to cancel your order and receive a full refund.  You may cancel within 14 calendar days of the day on which you, or a person you nominate, receive the products (the “Cancellation Period”). You do not need to give any reason for cancelling.

The right to cancel does not apply to:
(a)     products made to your personal specification or clearly personalised; and
(b)     sealed products which are not suitable for return due to health protection or hygiene reasons, where they have been unsealed after delivery. 

How to cancel: To exercise your right to cancel, you must clearly inform us of your decision to cancel before the end of the Cancellation Period.  You can do this by:
(a)    completing and returning the Model Cancellation Form set out below (this is optional - you do not have to use the form);
(b)    emailing us at customer.care@neweracap.com with a clear statement that you wish to cancel your order (including your order number and name);
(c)     calling us on +44 1908 410435; or
(d)     writing to us at our address provided above.

Your cancellation takes effect from the date you send or submit your notice to us (not the date we receive it).

Returning products after cancellation: If you cancel your order, you must return the products to us without undue delay and in any event within 14 calendar days of notifying us of your cancellation. All returns must be registered through our returns portal, found here: https://www.neweracap.eu/pages/returns. Returns sent outside this process cannot be tracked or processed; however, this does not affect your statutory rights. Where possible, please return items in their original packaging.

Cost of returning products when you exercise your right to cancel  : If you exercise your statutory right to cancel under this provision and you are located in the United Kingdom, Germany, France, Italy or Spain (excluding the Balearic and Canary Islands), we will cover the cost of returning products to us, provided you use our ReBOUND returns portal. If you are located in Albania, Andorra, Bosnia-Herzegovina, Cyprus, Gibraltar, the Isle of Man, Liechtenstein, Malta, Moldova, Monaco, Montenegro, Norway, San Marino, Serbia or Switzerland, you must register your return through our ReBOUND returns portal and then self-post the products to us at your own cost. You must retain valid proof of posting and tracking details. If you are located in any other region to which we deliver, standard return shipping charges may apply as indicated in the ReBOUND portal. In all cases, if you choose to return products by an alternative method without using the ReBOUND portal, you will be responsible for the direct cost of return.

Refund on statutory cancellation: We will refund you the price you paid for the cancelled products, including the standard outbound delivery charge, within 14 calendar days of:
(a)    the day we receive the products from you; or
(b)    if earlier, the day you provide us with evidence that you have sent the products back to us (for example, a proof of postage receipt).

We will process your refund using the same payment method you used for your original purchase, unless you have expressly agreed otherwise. We may reduce the refund if the products show signs of handling beyond what is necessary to inspect them (similar to how you might examine them in a shop). 

Outbound delivery charges refunded on cancellation will be limited to the cost of standard delivery. If you selected a premium or express delivery option, we will refund the equivalent standard delivery cost only.

Model Cancellation Form: You can (but do not have to) use the following form to cancel:

Goodwill returns - change of mind
In addition to your statutory cancellation rights set out above, we offer a goodwill returns policy. You may return unworn and unlaundered products within 30 calendar days of the date of delivery for a refund of the product price. For the avoidance of doubt, goodwill returns do not include a refund of outbound delivery charges (unlike statutory cancellations). Refunds for goodwill returns will be processed within 28 calendar days of us receiving the returned products.

To make a goodwill return, please register your return through our ReBOUND returns portal on the Site found here: https://www.neweracap.eu/pages/returns. The return cost arrangements set out above apply equally to goodwill returns. Returns sent outside the ReBOUND portal cannot be tracked or processed; however, this does not affect your statutory rights set out elsewhere in these terms.
Goodwill returns are subject to the item being in original, saleable condition with tags attached. Where possible, please return items in their original packaging. We reserve the right to refuse a goodwill return where an item has been worn, washed or damaged. Please note that we do not offer exchanges; if you wish to exchange an item, please return it for a refund and place a new order.
This goodwill returns policy does not affect and is in addition to your statutory rights, including your rights in respect of faulty products set out below and your statutory right to cancel set out above.
If you purchased a New Era product from another retailer, please contact that retailer directly to arrange your return. This goodwill returns policy applies only to products purchased directly from us through the Site.

Faulty, damaged or incorrect items – your legal rights
We are under a legal duty to supply products that conform to our contract with you.  Under the Consumer Rights Act 2015, if products you receive are faulty, not as described, or do not conform to the contract, you have the following rights:
(a)    A right to reject the products, within 30 calendar days of delivery: you may reject the products and receive a full refund;
(b)    Repair or replacement (after 30 calendar days but within 6 months of delivery): you may request a repair or replacement of the products. If repair or replacement is not possible or not carried out within a reasonable time and without significant inconvenience to you, you are entitled to a price reduction or a full refund; and
(c)    After 6 months of delivery: you retain rights to repair, replacement or a price reduction or final right to reject, though you may need to demonstrate that the defect existed at the time of delivery.

If you believe a product is faulty, damaged or incorrect, please contact our customer service team before returning it, using the details set out above. We may ask you to provide photographs of the fault or damage to help us assess your claim.  We will then confirm the appropriate remedy and next steps.

Where you are entitled to a refund in respect of a faulty or incorrect item, we will refund the product price and any original delivery charges you paid. We will cover the cost of returning a faulty or incorrect item to us, using standard delivery methods.

Refunds for faulty products will be processed within 14 calendar days of us confirming that a refund is due.

Our liability to you
Subject to the below exclusions, our total liability to you in connection with any order placed under these Terms of Sale shall not exceed the total amount paid by you for the relevant order, provided nothing in these Terms of Sale limits or excludes our liability for:
(a)    death or personal injury caused by our negligence;
(b)    fraud or fraudulent misrepresentation;
(c)    any breach of the terms implied by sections 9–17 of the Consumer Rights Act 2015 (in relation to products);
(d)    any liability under Part 1 of the Consumer Protection Act 1987 (in relation to defective products); or
(e)    any other matter for which it would be unlawful to exclude or restrict liability.

We are not responsible for any business losses you may incur, as you are purchasing from us as a consumer and not in a business capacity.

To the extent permitted by law, we are not liable for any indirect or consequential losses that were not reasonably foreseeable at the time the contract was formed.

Complaints and alternative dispute resolution
If you have a complaint about a product or order, please contact our customer service team first at customer.care@neweracap.com. We will aim to resolve your complaint within 30 calendar days of receiving it.

If we are unable to resolve your complaint to your satisfaction, you may wish to refer your complaint to Retail ADR, an approved alternative dispute resolution (ADR) body for the retail sector. We are not obliged to participate in ADR, but for your information Retail ADR’s website is www.retailadr.org.uk.  

Nothing in this section prevents you from bringing a claim before a court.

Governing law and jurisdiction
These Terms of Sale are governed by the laws of England and Wales.

If you are a consumer resident in the United Kingdom, you may bring proceedings in the courts of England and Wales, Scotland (if you are in Scotland) or Northern Ireland (if you are in Northern Ireland). If you are a consumer resident outside the United Kingdom (but in a country to which we deliver), the mandatory consumer protection laws of your country of residence will continue to apply where they provide you with greater protection than English law. 

These Terms of Sale were last updated on 09/06/26. We may update these Terms of Sale from time to time. Any changes will be posted on the Site and will take effect immediately for new orders placed after the date of the update.