The Iconic New Era Cap Stickers: Everything You Need To Know

Our caps, especially the 59FIFTY, are instantly recognisable by their sleek design and iconic visor stickers. Initially serving a functional purpose, these visor stickers have evolved into a significant fashion statement and a cultural symbol, particularly within the realms of streetwear. Within this article, we'll delve into the origin, evolution, and cultural impact of our New Era Cap visor stickers, exploring why they have become more than just a piece of branding.

Origin And Purpose

The primary purpose of the visor stickers on our caps is to quickly communicate the size of the cap.
Each cap, particularly the 59FIFTY, features silver, gold or black foil visor stickers on the brim, indicating the size, model or if the cap is sized, fitted or adjustable. This not only helped for quick identification but also assured our customers they were purchasing a genuine New Era product. The visor stickers also typically include the New Era logo and additional details, cementing the brand's identity.

Our Types of Visor Stickers

The Iconic Foil Visor Sticker: The most recognisable of all, the foil visor sticker on the brim of our caps indicates the size and model, signifying authenticity and quality - so you know you have a genuine New Era cap.

Price and Barcode Stickers: These are often found on the inside or the underside of the brim, showing the price and barcode. While essential for retail, these are less commonly retained by our customers as these aren't as much of a brand staple as the foil stickers.

To Keep The Sticker Or Not To Keep The Visor Sticker?

The visor stickers began showing up on caps in the late 1990s and immediately were left on, becoming a trend. Catching on with our younger customers too, who saw it as a way to express individuality and authenticity. Particularly popular in streetwear style, it symbolizes a new, unworn condition, suggesting exclusivity, authenticity and freshness.

This gained traction as celebrities and influencers, especially in the music industry, started appearing in public and media wearing their caps with the visor stickers intact.

Now, it's even a topic of discussion among our community. We don't mind what you do - express your individuality your way, there's no right or wrong way!

A Big Sticker Fan

Love our iconic stickers?
Well if you love them as much as we do, make every New Era cap stand out with our New Era Visor Sticker Pin Badge, available now.