MLB HERITAGE

BEAT OF THE CITY

NEW ERA EXPLORE LES HISTOIRES LOCALES DE CRÉATIFS RENOMMÉS ET ÉMERGENTS À TRAVERS L'EUROPE POUR SA DERNIÈRE CAMPAGNE "BEAT OF THE CITY".

La collection New Era Automne 2023, s’inspire de l’héritage de la MLB avec la campagne “BEAT OF THE CITY” qui explore les histoires d’artistes de différentes générations. Transportant l’esthétisme vintage du baseball, cette dernière campagne parcourt l’Europe à la rencontre de créateurs renommés et émergents pour découvrir ce qui les inspire et comment leur travail artistique a évolué au fil des ans.

En visitant cinq pays d'Europe, New Era rencontre les barbiers Mark Maciver et Justin Carr, basés au Royaume-Uni, la légende du rap français Médine Zaouiche et son fils Massoud qui fait son entrée sur la scène rap, les artistes berlinois Manuel Osterholt alias SuperBlast et Younes Mohammadi, les acteurs italiens Stefano Sala et Livio Kone, et enfin le duo mère-fille danseuses de flamenco à Madrid, Penelope Pasca et Alejandra de Castro.

La campagne New Era “BEAT OF THE CITY” dévoile les dernières collections de vêtements et de casquettes de MLB accompagnées d’équipes emblématiques comme les New York Yankees, les Los Angeles Dodgers et les Oakland Athletics. La campagne met en avant et connecte plusieurs histoires de créateurs renommés et émergents.

EXPLORER LA COLLECTION

MLB Heritage

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MEET THE CREATORS

MARK MACIVER AND JUSTIN

Founder of East London’s most reputable barbers, SliderCuts, Mark Maciver has set the bar with an impressive client list of the best and brightest including Lebron James, Anthony Joshua, and Stormzy to name a few. With over 20 years of experience, Mark has become the go-to barber not only for locals but for touring musicians during their London stop-off. Likewise, Justin is making waves in the scene with an impressive clientele of footballers, musicians and sports personalities. Owner of That Feeling based in Hertfordshire, just north of London, Justin is rising to be one of the UK’s leading barbers with a client roster including Andy Cole, Jermain Defoe, and Serge Gnabry.

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MÉDINE AND MASSOUD ZAOUICHE

Emblematic of the French rap scene with over 20 years in the industry, Médine has built an extensive career and fanbase. Based in Le Havre, Médine started alongside the rap collective La Boussole in the 90s before working with Din Records record label and helping produce albums of notable artists over the years. Following in his footsteps is his 14-year-old son, Massoud, who regularly joins his father during his concerts and is carving out his own rap career. Massoud has collaborated with his father previously on tracks Papeti in 2018 and Barbapapa in 2020.

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MANUEL OSTERHOLT AND YOUNES MOHAMMADI

Manuel Osterholt aka SuperBlast is a well-known figure in the Berlin art scene and has been well-connected to the beating heart of fashion and skate in the city for over two decades. From his early years as a graffiti artist and then graphic designer, Manuel’s craft has evolved into photography, fine art, and exhibition curation across the city. Also taking the Berlin art world by storm is the young emerging artist Younes Mohammadi. Born in Berlin, Younes's main artistic medium involves traditional acrylic painting which contrasts with his modern living situation in one of Europe’s most vibrant cities.

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STEFANO SALA AND LIVIO KONE

Making his mark on the Italian film scene is the emerging actor Livio Kone whose love of football kickstarted his career in entertainment. Born in Milan, raised in the Ivory Coast, and then back to Milan again, Livio first had a career set out to be a professional football but was persuaded by friends and family to look at a future in acting. Becoming a familiar face in Italian tv and cinema, Livio’s career was recently propelled by his role in the new series Zero, which was the first Italian tv series with an all-black cast. Another familiar face on the scene is established actor, model, and musician, Stefano Sala. Starting out as a fashion model walking for some of the biggest Italian fashion houses in the business, Stefano then entered the world of film and television, jumping from the catwalk to centre stage.

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