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Always on Side
OUR STYLE. OUR STORY.
When you’re a true original, there’s no option but to raise your own flag.
From the bottom of the leaderboard to the top of the world.
From the little leagues to the big time.
For 104 years and counting, our flag’s been there.
What’s in front is all you.
But the flag – that’s Always On Side.
About The Collection
104 years; that’s how long New Era has been changing the headwear game and cultivating the choice designs for sports enthusiasts and style specialists. Spring is the season of change, we’re ushering in the new with bold pinstripe t-shirts, jerseys and hoodies. Our heritage patch adding prestige to crews and bucket hats and iconic varsity silhouettes with allover patches.
Style it how you want – you decide the score.
Headwear
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Chicago White Sox Gingerbread Dark Brown 59FIFTY Fitted Cap
Regular price 52,00€Sale price 52,00€ Regular priceUnit price / perExclusive -
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New York Yankees Gingerbread Beige 59FIFTY Fitted Cap
Regular price 52,00€Sale price 52,00€ Regular priceUnit price / perExclusive -
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New Era Gingerbread Dark Brown 59FIFTY Fitted Cap
Regular price 52,00€Sale price 52,00€ Regular priceUnit price / perExclusive -
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LA Dodgers Gingerbread Beige 59FIFTY Fitted Cap
Regular price 52,00€Sale price 52,00€ Regular priceUnit price / perExclusive -
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Chicago White Sox Snowday Black 59FIFTY Fitted Cap
Regular price 52,00€Sale price 52,00€ Regular priceUnit price / perExclusive -
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New York Yankees Snowday Black 59FIFTY Fitted Cap
Regular price 52,00€Sale price 52,00€ Regular priceUnit price / perExclusive -
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LA Dodgers Snowday Black 59FIFTY Fitted Cap
Regular price 52,00€Sale price 52,00€ Regular priceUnit price / perExclusive -
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New Era Christmas Poinsettia Light Beige 59FIFTY Fitted Cap
Regular price 55,00€Sale price 55,00€ Regular priceUnit price / perExclusive
A bit of history
On or off the pitch, we have been the originators that helped to define over a century of sport and streetwear culture. Worn by some of the world’s greatest athletes past and present, we have dominated the headwear game since leaderboards began while at the same time, becoming a signifier of diverse cultures and communities from across the globe. Whether it’s a record-breaking athlete or a superstar rapper, all are united under one logo.
NEW ERA HERITAGE
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New Era Flag Charcoal Grey 9FORTY Cap
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{ "item_id": "p_7863456006317", "sku": "889355947532", "item_name": "New Era Flag Black 9FORTY Cap", "price": 21.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "9FORTY BLACK CAPS, 9FORTY CAPS, ADJUSTABLE, ALWAYS IN STYLE, BACK TO SCHOOL, BLACK CAPS \u0026 HATS, BLACK EDITION, CAPS, CAPS BEST SELLERS, CURVED CAPS, Full Price, GIFTS UNDER €30, GIFTS UNDER €50, Headwear, HEADWEAR - NEW ARRIVALS, MEN'S 9FORTY CAPS, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, NEW ERA HEADWEAR, New Era Staff, New in, STRAPBACK CAPS, Teams", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Black", "silhouette": "9FORTY", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/11179866_1_77e2d5b0-a7d9-4667-ba38-a232b3b9356f.jpg?v=1732618959", "language": "en", "market": "RS", "index": null, "locale": "en-RS" } 9FORTY
New Era Flag Black 9FORTY Cap
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New Era Flag Red 9FORTY Cap
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{ "item_id": "p_7863482056877", "sku": "198058818019", "item_name": "New Era Water Repellent Dark Red 9TWENTY Adjustable Cap", "price": 63.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "9TWENTY CAPS, 9TWENTY RED CAPS, 9TWENTY SALE, ADJUSTABLE, BF Warm Up Week - 25% Off Headwear, BF Warm Up Week - 25% Off New Era Branded, CAPS, CAPS BEST SELLERS, CAPS SALE, CURVED CAPS, CYBER MONDAY, HALLOWEEN25, Headwear, MEN'S 9TWENTY CAPS, MEN'S SALE, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, NEW ERA HEADWEAR, NEW ERA SALE, RED CAPS \u0026 HATS, Sale, Sale Caps, SINGLES DAY, STRAPBACK CAPS, Teams", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Red", "silhouette": "9TWENTY", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/60565097_3QL.jpg?v=1733962769", "language": "en", "market": "RS", "index": null, "locale": "en-RS" } 9TWENTY
New Era Water Repellent Dark Red 9TWENTY Adjustable Cap
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{ "item_id": "p_7863509287085", "sku": "194790986160", "item_name": "New Era Patch Black A-Frame Trucker Cap", "price": 32.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "A-FRAME CAPS, ADJUSTABLE, ALWAYS IN STYLE, BF Warm Up Week - 25% Off Headwear, BF Warm Up Week - 25% Off New Era Branded, BLACK CAPS \u0026 HATS, BLACK EDITION, BLACK SNAPBACK, BLACK TRUCKER CAP, CAPS, CAPS BEST SELLERS, CURVED CAPS, CYBER MONDAY, Full Price, GIFTS UNDER €50, HALLOWEEN25, Headwear, HEADWEAR - NEW ARRIVALS, MEN'S TRUCKER CAPS, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, NEW ERA HEADWEAR, New Era Staff, New in, SINGLES DAY, SNAPBACK, Teams, TRUCKER CAPS", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Black", "silhouette": "9FORTY A-Frame Trucker", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/12523902.jpg?v=1733270339", "language": "en", "market": "RS", "index": null, "locale": "en-RS" } 9FORTY
New Era Patch Black A-Frame Trucker Cap
Regular price 32,00€Sale price 32,00€ Regular priceUnit price / per{ "item_id": "p_7863509287085", "sku": "194790986160", "item_name": "New Era Patch Black A-Frame Trucker Cap", "price": 32.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "A-FRAME CAPS, ADJUSTABLE, ALWAYS IN STYLE, BF Warm Up Week - 25% Off Headwear, BF Warm Up Week - 25% Off New Era Branded, BLACK CAPS \u0026 HATS, BLACK EDITION, BLACK SNAPBACK, BLACK TRUCKER CAP, CAPS, CAPS BEST SELLERS, CURVED CAPS, CYBER MONDAY, Full Price, GIFTS UNDER €50, HALLOWEEN25, Headwear, HEADWEAR - NEW ARRIVALS, MEN'S TRUCKER CAPS, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, NEW ERA HEADWEAR, New Era Staff, New in, SINGLES DAY, SNAPBACK, Teams, TRUCKER CAPS", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Black", "silhouette": "9FORTY A-Frame Trucker", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/12523902.jpg?v=1733270339", "language": "en", "market": "RS", "index": null, "locale": "en-RS" } -
{ "item_id": "p_7863585505453", "sku": "198061110339", "item_name": "New Era Hungarian Country Flag Infill Black 9FORTY Adjustable Cap", "price": 26.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "9FORTY BLACK CAPS, 9FORTY CAP SALE, 9FORTY CAPS, ADJUSTABLE, BF Warm Up Week - 25% Off Headwear, BF Warm Up Week - 25% Off New Era Branded, BLACK CAPS \u0026 HATS, BLACK EDITION, CAPS, CAPS BEST SELLERS, CAPS SALE, CURVED CAPS, CYBER MONDAY, GIFTS UNDER €30, GIFTS UNDER €50, HALLOWEEN25, Headwear, MEN'S 9FORTY CAPS, MEN'S SALE, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, NEW ERA HEADWEAR, NEW ERA SALE, Sale, Sale Caps, SINGLES DAY, STRAPBACK CAPS, Teams", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Black", "silhouette": "9FORTY", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/60580159.jpg?v=1733963974", "language": "en", "market": "RS", "index": null, "locale": "en-RS" } 9FORTY
New Era Hungarian Country Flag Infill Black 9FORTY Adjustable Cap
Regular price 26,00€Sale price 26,00€ Regular priceUnit price / per28,00€Sale{ "item_id": "p_7863585505453", "sku": "198061110339", "item_name": "New Era Hungarian Country Flag Infill Black 9FORTY Adjustable Cap", "price": 26.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "9FORTY BLACK CAPS, 9FORTY CAP SALE, 9FORTY CAPS, ADJUSTABLE, BF Warm Up Week - 25% Off Headwear, BF Warm Up Week - 25% Off New Era Branded, BLACK CAPS \u0026 HATS, BLACK EDITION, CAPS, CAPS BEST SELLERS, CAPS SALE, CURVED CAPS, CYBER MONDAY, GIFTS UNDER €30, GIFTS UNDER €50, HALLOWEEN25, Headwear, MEN'S 9FORTY CAPS, MEN'S SALE, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, NEW ERA HEADWEAR, NEW ERA SALE, Sale, Sale Caps, SINGLES DAY, STRAPBACK CAPS, Teams", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Black", "silhouette": "9FORTY", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/60580159.jpg?v=1733963974", "language": "en", "market": "RS", "index": null, "locale": "en-RS" } -
{ "item_id": "p_7863591469229", "sku": "195600065693", "item_name": "New Era Blank Black 9FORTY Trucker Cap", "price": 23.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "ADJUSTABLE, BLACK CAPS \u0026 HATS, BLACK EDITION, BLACK SNAPBACK, BLACK TRUCKER CAP, CAPS, CAPS BEST SELLERS, CURVED CAPS, CYBER MONDAY, Full Price, GIFTS UNDER €30, GIFTS UNDER €50, Headwear, HEADWEAR - NEW ARRIVALS, LIMITED EDITION CAPS, MEN'S TRUCKER CAPS, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, NEW ERA HEADWEAR, New Era Staff, New in, SNAPBACK, Teams, TRUCKER CAPS", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Black", "silhouette": "9FORTY Trucker", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/70600653.jpg?v=1733278862", "language": "en", "market": "RS", "index": null, "locale": "en-RS" } 9FORTY
New Era Blank Black 9FORTY Trucker Cap
Regular price 23,00€Sale price 23,00€ Regular priceUnit price / perExclusive{ "item_id": "p_7863591469229", "sku": "195600065693", "item_name": "New Era Blank Black 9FORTY Trucker Cap", "price": 23.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "ADJUSTABLE, BLACK CAPS \u0026 HATS, BLACK EDITION, BLACK SNAPBACK, BLACK TRUCKER CAP, CAPS, CAPS BEST SELLERS, CURVED CAPS, CYBER MONDAY, Full Price, GIFTS UNDER €30, GIFTS UNDER €50, Headwear, HEADWEAR - NEW ARRIVALS, LIMITED EDITION CAPS, MEN'S TRUCKER CAPS, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, NEW ERA HEADWEAR, New Era Staff, New in, SNAPBACK, Teams, TRUCKER CAPS", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Black", "silhouette": "9FORTY Trucker", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/70600653.jpg?v=1733278862", "language": "en", "market": "RS", "index": null, "locale": "en-RS" } -
{ "item_id": "p_7867219411117", "sku": "198061881260", "item_name": "New Era Cordura Navy 9FORTY A-Frame Adjustable Cap", "price": 41.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "A-FRAME CAPS, ADJUSTABLE, BF Warm Up Week - 25% Off Headwear, BF Warm Up Week - 25% Off New Era Branded, BLACK CAPS \u0026 HATS, BLACK EDITION, CAPS, CAPS BEST SELLERS, CAPS SALE, CURVED CAPS, CYBER MONDAY, GIFTS UNDER €50, HALLOWEEN25, Headwear, MEN'S SALE, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, NEW ERA HEADWEAR, NEW ERA SALE, New Era Staff, Sale, Sale Caps, SINGLES DAY, Teams", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Black", "silhouette": "9FORTY A-Frame", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/14363528_1_eba589fc-c8f9-415d-8f0d-68da735c330a.jpg?v=1733960617", "language": "en", "market": "RS", "index": null, "locale": "en-RS" } 9FORTY
New Era Cordura Navy 9FORTY A-Frame Adjustable Cap
Regular price 41,00€Sale price 41,00€ Regular priceUnit price / per45,00€Sale{ "item_id": "p_7867219411117", "sku": "198061881260", "item_name": "New Era Cordura Navy 9FORTY A-Frame Adjustable Cap", "price": 41.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "A-FRAME CAPS, ADJUSTABLE, BF Warm Up Week - 25% Off Headwear, BF Warm Up Week - 25% Off New Era Branded, BLACK CAPS \u0026 HATS, BLACK EDITION, CAPS, CAPS BEST SELLERS, CAPS SALE, CURVED CAPS, CYBER MONDAY, GIFTS UNDER €50, HALLOWEEN25, Headwear, MEN'S SALE, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, NEW ERA HEADWEAR, NEW ERA SALE, New Era Staff, Sale, Sale Caps, SINGLES DAY, Teams", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Black", "silhouette": "9FORTY A-Frame", "sport": null, "image_url": "www.neweracap.eu/cdn/shop/files/14363528_1_eba589fc-c8f9-415d-8f0d-68da735c330a.jpg?v=1733960617", "language": "en", "market": "RS", "index": null, "locale": "en-RS" }