MAKE IT YOURS

We know what it means to live and breathe the streets that surround you. Whether it’s suburban life or big city energy - wherever you call home, there are stories to be told, subcultures to be uncovered and bold creativity to be championed. 

Our new series looks outside the hustle of the big European capitals to find unique perspectives of what life is like for creators in different suburbs and cities trying to make it big while discovering the sights and sounds that shape a place and its people.

Visiting five countries across Europe, we meet Manchester-based creative Virginia Ben, American football Wide Receiver Leo Sarteel from eastern France in Thonon-Les-Bains, Hamburg-based rap collective Bando Babys, Omaigold from the suburbs of Madrid and illustrator Weel Lee from Gallarate in northern Italy.

Showcasing our latest seasonal fall collection, each creator explores the local scenes in their hometowns, how it’s impacted their rising success, the struggles they’ve faced along the way, and finally what advice they would have for followers just starting their journey.