By taking part in the New Era Dwight Yorke & Andy Cole Signed Caps Sweepstakes you accept and agree to be bound by these Official Rules and agree that all decisions of Sponsor are final and binding. These Official Rules apply only to the Sweepstakes (as defined below, the “Sweepstakes”) and not to any other promotions, contests, sweepstakes, or giveaways sponsored by New Era.

SPONSOR: This Sweepstakes is sponsored by New Era Cap Company Limited, CBX II East, 1st Floor, Midsummer Boulevard, Milton Keynes, MK9 2EA (“New Era” or “Sponsor”). This Sweepstakes is in no way sponsored, endorsed, administered by or associated with Instagram. 

SWEEPSTAKES PERIOD: The New Era DWIGHT YORKE & ANDY COLE SIGNED CAPS SWEEPSTAKES (the “Sweepstakes”) begins on August 8, 2017 at 9:00 AM GMT and ends on August 11, 2017 at 11:59 PM GMT (the “Sweepstakes Period”).

ELIGIBILITY, RESIDENCY AND AGE FOR SWEEPSTAKES: The Sweepstakes is open to legal residents of member countries of the European Union who are registered public users of Instagram.com and have reached the age of majority in their jurisdictions. Employees, officers, representatives or agents of Sponsor, Instagram, or their respective parent companies, players, subsidiaries, affiliates, sweepstakes agencies and production agencies, and such employees’ or players’ immediate family members (spouse, parents, siblings, children, in-laws, grandparents, grandchildren), are not eligible to enter.  This Sweepstakes is subject to all English laws and regulations.  VOID WHERE PROHIBITED, TAXED OR RESTRICTED BY LAW.

HOW TO ENTER THE SWEEPSTAKES:  Prior to or during the Sweepstakes Period, New Era will post one or more images on the @NewEraEurope Instagram page which are designated as sweepstakes images (each a “Designated Image”). To enter the Sweepstakes, during the Sweepstakes Period participants must (i) follow @NewEraEurope on Instagram and (ii) re-post on Instagram the Designated Image which corresponds to the cap style that the participant wishes to win using the hashtag #OursIsToday. No purchase necessary and LIMIT OF ONE ENTRY PER PERSON PER CAP STYLE, FOR A POSSIBILITY OF TWO TOTAL ENTRIES PER PERSON.

SELECTING THE SWEEPSTAKES WINNERS:  Upon the conclusion of the Sweepstakes Period, all entries on Instagram will be separated into two pools by cap style and five (5) winners will be chosen at random from each entry pool, totaling ten (10) winners in total. Each winner (“Sweepstakes Winner”) will receive one (1) limited-edition Manchester United cap, autographed by either Dwight Yorke or Andy Cole, with an approximate retail value of £50.00.

The odds of winning depend on the number of entries received during the Sweepstakes Period.  All winners are responsible for any and all other expenses related to their acceptance of any prize. Taxes associated with the receipt or use of the prize are the sole responsibility of the winner.

NOTIFICATION OF SWEEPSTAKES WINNERS: The Sweepstakes Winners will be notified by a New Era representative via direct message on Instagram on or before August 14, 2017.

Before being declared a winner, the selected entrant may be required to sign an Affidavit of Eligibility, General Liability and/or Publicity Release where permitted by law and/or other documents as required by Sponsor.

PERSONAL DATA: Participants' personal data submitted in connection with the Sweepstakes will be retained by Sponsor in order to conduct the Sweepstakes and also for the purposes of mailing information about current promotions and products of Sponsor to participants.  All such personal data will be processed by Sponsor solely in accordance with its privacy policy, which can be found at http://www.neweracap.co.uk/privacy-and-security-artlcs_security/.  Participation in the Sweepstakes is deemed consent for Sponsor to make available the winners' name (as described below), to conduct post-event publicity (as described below), and to use the winner's name and address details, voice, visual and/or audio likeness and photographs for promotional and media purposes, in each case without any further reference or recourse to, and without payment or other compensation to, the winners.

HOW TO CLAIM THE SWEEPSTAKES PRIZE: To claim his/her prize, the Sweepstakes Winner must respond to the New Era representative’s message on Instagram within 24 hours. In the event a potential winner does not accept the prize or fails to comply with these rules and requirements, the prize will be forfeited. Upon prize forfeiture, no compensation will be given and an alternate winner may be chosen. The prize is non-transferable; the prize cannot be substituted for another prize; the prize cannot be sold; and the prize cannot be redeemed for cash from Sponsor. Sponsor reserves the right to substitute a prize of equal or greater value in the event that the Sweepstakes prize is unavailable. Failure by any Sweepstakes Winner to sign any requested documents or failure by any Sweepstakes Winner to comply with any terms in these Official Rules, may disqualify the winner in New Era’s sole discretion and winner may forfeit his or her interest in the applicable prize. Limit one prize per person per entry.


ALL POSTS MUST COMPLY WITH THE RESTRICTIONS AND REQUIREMENTS LISTED BELOW.  Sponsor reserves the right to review each post and reject any post in its sole discretion for any purpose or any reason without notifying the entrant. 


(a)        MUST respect Sponsor’s brand image and MUST NOT reference any competitors of Sponsor;

(b)        MUST NOT infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity not licensed by Sponsor;

(c)        MUST NOT contain any identifiable commercial product brands other than those depicted on the New Era product;

(d)        MUST NOT contain the name, likeness or image of any celebrity;

(e)        MUST NOT contain any phone numbers, website links, street addresses, e-mail addresses, license plate numbers, area codes, zip codes, or airport codes;

(f)        MUST NOT contain any obscenities, profanities, vulgar language, lewd behavior, or offensive, obscene, or inappropriate content for a general audience;

(g)        MUST NOT contain any nudity or any sexually explicit references;

(h)        MUST NOT contain any references to violence;

(i)         MUST NOT contain any references to an illegal act or an unsafe action;

(j)         MUST NOT contain any gang references;

(k)        MUST NOT contain any derogatory, disparaging, libelous content about Sponsor, Sponsor’s competitors, or any entity or person;

(l)         MUST NOT contain any discriminatory references whether based on race, religion, national origin, physical disability, age, sex, sexual orientation or preference, or otherwise;

(m)      MUST NOT contain any references to any weapons; AND

(n)        MUST NOT display any other element that does not comply with the theme and spirit of the Sweepstakes.

Entries which do not conform to these guidelines will be disqualified. Any false information provided within the context of the Sweepstakes by any entrant concerning identity, age, eligibility, mailing address, telephone number, email address, ownership of right, or non-compliance with these Official Rules or the like may result in the immediate elimination of the entrant from the Sweepstakes. Subject to all applicable English laws and regulations, these Official Rules govern all aspects of the Sweepstakes and are binding on all entrants.

By entering the Sweepstakes, entrants agree to be bound by these Official Rules and agree: (1) the Sponsor and each of its respective parent companies, subsidiaries, affiliates, officers, directors, governors, owners, distributors, retailers, agents, assignees, and advertising and sweepstakes agencies may use (unless prohibited by law) the entrant’s name, voice, city/state of residence, photograph, visual and/or audio likeness for advertising and/or trade purposes, and for any other purpose in any media or format now or hereafter known without further compensation, permission or notification; and (2) to release and hold harmless Sponsor, Twitter, Facebook, and each of their respective advertising and sweepstakes agencies and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors, from any and all liability for loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury and/or death which may occur in connection with, preparation for, travel to, or participation in this Sweepstakes, or possession, acceptance and/or use or misuse of any prize or participation in any Sweepstakes-related activity and claims based on publicity rights, defamation or invasion of privacy and merchandise delivery.

Any other attempted form of entry not specified herein is prohibited.

Sponsor and each of its respective affiliates, partners and sweepstakes and advertising agencies are not responsible for errors or failures of any kind, unauthorized human intervention, traffic congestion, incomplete or inaccurate capture of entry information (regardless of cause) or other errors of any kind, whether human, mechanical or electronic, which may occur in the distribution of prizes in this Sweepstakes.

Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify, or suspend this Sweepstakes should it determine, in its sole discretion, non-authorized human intervention or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the Sweepstakes. In such case, Sponsor will select the winners from all eligible entries received prior to and/or after (if appropriate) the action taken by Sponsor.

Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes.  Additionally, Sponsor reserves the right to prosecute any fraudulent activities to the full extent of the law.

In the event of any discrepancy or inconsistency between the terms and conditions of these Official Rules or other statements contained in any Sweepstakes-related materials, the terms and conditions of these Official Rules shall prevail, govern and control.

For a set of Official Rules, send a self-addressed stamped envelope to: “New Era DWIGHT YORKE & ANDY COLE SIGNED CAPS sweepstakes” c/o Marketing Department, New Era Cap Company Limited, CBX II East, 1st Floor, Midsummer Boulevard, Milton Keynes, MK9 2EA. Requests for Official Rules must be received no later than August 18, 2017.

A list of the winner(s) may be obtained by sending a self-addressed stamped envelope to “New Era DWIGHT YORKE & ANDY COLE SIGNED CAPS sweepstakes” c/o Marketing Department, New Era Cap Company Limited, CBX II East, 1st Floor, Midsummer Boulevard, Milton Keynes, MK9 2EA or by email at social.emea@neweracap.com. Requests for a list of winners must be received on or before August 25, 2017.