Like any OG his taste is classic styles, the original Yankees 59FIFTY remains top of his all-time list. For him it is the stories and history which give each cap their place in his collection. To him New Era is more than just a brand, its meaning is integral to the journey that he has taken in life. At every point along his path there’s a cap which signifies a moment in time, the New Era flag has always been there for Mads and he stays true to this passion every single day. A true embodiment of “choose a job you love, and you’ll never have to work a day in your life“.