DISCOVER
Courtside Culture: Where Fashion Takes Centre Court
Tennis has always been more than a sport, it’s a global platform for self-expression, from it's courtsie culture to fashion influence. From Wimbledon stands to city streets, New Era caps define how fans and players show up, stand out, and celebrate the game in style.
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Under the Floodlights,
Every Look is a Statement
The final rally, the hush before match point, the snap of a camera capturing the fit, courtside is where heritage meets modern fashion.
Today, headwear isn’t just an accessory. It’s the centrepiece. Whether you're wearing a crisp polo or relaxed track jacket, a New Era cap ties it all together with a look that nods to tennis history and sets the tone for what’s next..
What’s Happening in Courtside Tennis Style
Grand Slam Tournaments
Front-row seats are a runway of refined statement pieces: tailored blazers layered over retro tennis shirts, fresh white sneakers, and structured caps to finish the look.
Grass Court Classics
Emulate courtside culture with breathable fabrics and vintage-inspired details, think striped shorts, lightweight knits, and curved visors ready for summer.
Hard Court Showcases
When the world’s best take the court, national colours and legacy logos shine: subtle embroidery, tonal palettes, and heritage 9FORTY profiles.
Local Club Culture
From community matches to urban courts, everyday fans blend sport with street: relaxed joggers, layered sweats, and low-profile caps in soft neutral.
Caps on the Rise:
Tennis’s Streetwear Influence
How the Game is Dressing the City
Courtside fashion is rewriting the rules. Expect a new era of hybrid looks anchored by iconic headwear:
- Retro tennis graphics on premium fabrics
- Elevated basics, polos, track pants, and bomber jackets, paired with crisp visors
- Monochrome outfits punctuated by a statement cap.
- Players and influencers blending classic sportswear with modern street style.
From practice courts to press conferences, New Era caps are part of the conversation.
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T-Shirts & Vests
New Era Script Black Polo T-Shirt
Regular price 50,00€Sale price 50,00€ Regular priceUnit price per50,00€ -
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T-Shirts & Vests
New Era Trucker Patch Black Oversized T-Shirt
Regular price 38,00€Sale price 38,00€ Regular priceUnit price per38,00€ -
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Hoodies & Sweatshirts
New Era Lifestyle Black 1/4 Zip Sweater
Regular price 75,00€Sale price 75,00€ Regular priceUnit price per75,00€ -
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Trousers
New Era Light Beige Chino Trousers
Regular price 80,00€Sale price 80,00€ Regular priceUnit price per80,00€ -
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Joggers
New Era Black Cargo Joggers
Regular price 55,00€Sale price 55,00€ Regular priceUnit price per55,00€ -
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T-Shirts & Vests
New Era Tech Black Oversized T-Shirt
Regular price 43,00€Sale price 43,00€ Regular priceUnit price per43,00€ -
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T-Shirts & Vests
New Era Trucker Patch White Oversized T-Shirt
Regular price 38,00€Sale price 38,00€ Regular priceUnit price per38,00€ -
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Hoodies & Sweatshirts
New Era Tech Light Beige Oversized Pullover Hoodie
Regular price 90,00€Sale price 90,00€ Regular priceUnit price per90,00€ -
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Hoodies & Sweatshirts
New Era Tech Black Oversized Pullover Hoodie
Regular price 90,00€Sale price 90,00€ Regular priceUnit price per90,00€ -
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Shorts
New Era Cord Black Shorts
Regular price 60,00€Sale price 60,00€ Regular priceUnit price per60,00€ -
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T-Shirts & Vests
New Era Tech Light Beige Oversized T-Shirt
Regular price 43,00€Sale price 43,00€ Regular priceUnit price per43,00€ -
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Joggers
New Era Light Beige Straight Leg Joggers
Regular price 70,00€Sale price 70,00€ Regular priceUnit price per70,00€
Caps That Define
the Match
Heritage Logo Caps
Bold embroidery meets structured silhouettes, a courtside staple with modern edge.
Performance Visors
Lightweight, breathable, and built for sun-drenched rallies, ideal on and off the court.
9FORTY Essentials
Understated and versatile, offering all-day comfort and subtle nods to your favourite tournaments.
Special Edition Drops
Limited releases celebrating iconic matches, player milestones, and timeless venues.
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9TWENTY
New Era Tennis Cream & Navy 9TWENTY Adjustable Cap
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{ "item_id": "p_14996882588030", "sku": "198978632511", "item_name": "New York Yankees MLB Midi Logo White Bow Back Visor Cap", "price": 30.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "ADJUSTABLE, BASEBALL SNAPBACKS, BOW CAPS, CAPS, CAPS BEST SELLERS, Courtside Outfits, CURVED CAPS, Full Price, GIFTS UNDER €50, Headwear, MARCH20, MEN'S BASEBALL CAPS, MEN'S NEW YORK YANKEES CAPS, MENS CAPS \u0026 HATS, MLB BASEBALL CAPS \u0026 CLOTHING, MLB GIFTS, NEW YORK YANKEES BASEBALL CAPS \u0026 CLOTHING, Sports, Teams, VISORS, WHITE CAPS \u0026 HATS, WHITE NEW YORK YANKEES CAPS", "gender": "Male", "age_range": null, "item_brand": "MLB", "team": "New York Yankees", "visor": "Curved", "fit": "Adjustable", "color": "White", "silhouette": "Visor", "sport": "Baseball", "mid": 60765736, "image_url": "www.neweracap.eu/cdn/shop/files/60765736_3QL_44cff9c4-8485-440d-8c63-cbbce8aac9ea.jpg?v=1749272910&width=1000", "language": "en", "market": "DE", "index": null, "locale": "en-DE" } 
Visor
New York Yankees MLB Midi Logo White Bow Back Visor Cap
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Visor
New York Yankees MLB Midi Logo Black Bow Back Visor Cap
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{ "item_id": "p_15361714717054", "sku": "198759558474", "item_name": "New Era Script Black 9TWENTY A-Frame Adjustable Cap", "price": 28.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "9TWENTY A-FRAME, A-FRAME CAPS, ADJUSTABLE, BLACK CAPS \u0026 HATS, BLACK EDITION, CAPS, CAPS BEST SELLERS, Courtside Outfits, CURVED CAPS, Full Price, GIFTS UNDER €30, GIFTS UNDER €50, Headwear, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, NEW ERA HEADWEAR, NEW ERA- NEW SEASON EDIT, NEW SEASON EDIT, STRAPBACK CAPS, Teams", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Black", "silhouette": "9TWENTY A-Frame", "sport": null, "mid": 60691202, "image_url": "www.neweracap.eu/cdn/shop/files/60691202_b41c9ebe-e898-445b-8aae-698fcabdd387.jpg?v=1751546882&width=1000", "language": "en", "market": "DE", "index": null, "locale": "en-DE" } 
9TWENTY
New Era Script Black 9TWENTY A-Frame Adjustable Cap
Regular price 28,00€Sale price 28,00€ Regular priceUnit price per28,00€{ "item_id": "p_15361714717054", "sku": "198759558474", "item_name": "New Era Script Black 9TWENTY A-Frame Adjustable Cap", "price": 28.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "9TWENTY A-FRAME, A-FRAME CAPS, ADJUSTABLE, BLACK CAPS \u0026 HATS, BLACK EDITION, CAPS, CAPS BEST SELLERS, Courtside Outfits, CURVED CAPS, Full Price, GIFTS UNDER €30, GIFTS UNDER €50, Headwear, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, NEW ERA HEADWEAR, NEW ERA- NEW SEASON EDIT, NEW SEASON EDIT, STRAPBACK CAPS, Teams", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Black", "silhouette": "9TWENTY A-Frame", "sport": null, "mid": 60691202, "image_url": "www.neweracap.eu/cdn/shop/files/60691202_b41c9ebe-e898-445b-8aae-698fcabdd387.jpg?v=1751546882&width=1000", "language": "en", "market": "DE", "index": null, "locale": "en-DE" } -
{ "item_id": "p_15361713439102", "sku": "198759558467", "item_name": "New Era Script Dark Green 9TWENTY A-Frame Adjustable Cap", "price": 28.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "9TWENTY A-FRAME, A-FRAME CAPS, ADJUSTABLE, CAPS, CAPS BEST SELLERS, Courtside Outfits, CURVED CAPS, Full Price, GIFTS UNDER €30, GIFTS UNDER €50, GREEN CAPS, HATS \u0026 HEADWEAR, Headwear, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, NEW ERA HEADWEAR, NEW ERA- NEW SEASON EDIT, NEW SEASON EDIT, ST PATRICK'S DAY GIFTS, STRAPBACK CAPS, Teams", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Green", "silhouette": "9TWENTY A-Frame", "sport": null, "mid": 60691201, "image_url": "www.neweracap.eu/cdn/shop/files/60691201.jpg?v=1751546934&width=1000", "language": "en", "market": "DE", "index": null, "locale": "en-DE" } 
9TWENTY
New Era Script Dark Green 9TWENTY A-Frame Adjustable Cap
Regular price 28,00€Sale price 28,00€ Regular priceUnit price per28,00€{ "item_id": "p_15361713439102", "sku": "198759558467", "item_name": "New Era Script Dark Green 9TWENTY A-Frame Adjustable Cap", "price": 28.00, "quantity": 1, "affiliation": "Online Store", "item_category": "", "item_category2": "Caps", "item_category_2": "Caps", "categories": "9TWENTY A-FRAME, A-FRAME CAPS, ADJUSTABLE, CAPS, CAPS BEST SELLERS, Courtside Outfits, CURVED CAPS, Full Price, GIFTS UNDER €30, GIFTS UNDER €50, GREEN CAPS, HATS \u0026 HEADWEAR, Headwear, MENS CAPS \u0026 HATS, MLB GIFTS, NEW ERA, NEW ERA HEADWEAR, NEW ERA- NEW SEASON EDIT, NEW SEASON EDIT, ST PATRICK'S DAY GIFTS, STRAPBACK CAPS, Teams", "gender": "Male", "age_range": null, "item_brand": "New Era Branded", "team": null, "visor": "Curved", "fit": "Adjustable", "color": "Green", "silhouette": "9TWENTY A-Frame", "sport": null, "mid": 60691201, "image_url": "www.neweracap.eu/cdn/shop/files/60691201.jpg?v=1751546934&width=1000", "language": "en", "market": "DE", "index": null, "locale": "en-DE" }
Styling Tips for Courtside-Ready Looks
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59FIFTY
San Diego Padres Authentic On Field Brown 59FIFTY Cap
Regular price 41,00€Sale price 41,00€ Regular priceUnit price per41,00€ -
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59FIFTY
New York Yankees Essential Black 59FIFTY Cap
Regular price 39,00€Sale price 39,00€ Regular priceUnit price per39,00€ -
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59FIFTY
Atlanta Braves 59FIFTY Day Black Retro Crown 59FIFTY Fitted Cap
Regular price 56,00€Sale price 56,00€ Regular priceUnit price per56,00€ -
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59FIFTY
Chicago White Sox MLB Cream Retro Crown 59FIFTY Fitted Cap
Regular price 49,00€Sale price 49,00€ Regular priceUnit price per49,00€
Community, Culture & Cap Life
Why It’s Bigger Than the Game
Tennis isn't confined to the court, it’s a culture, a language, a way to show pride and passion.
From Centre Court to city sidewalks, fans are redefining courtside style. Whether you rep a tournament, a country, or an era, your cap tells your story. With over a century in sport and fashion, New Era is the brand championing every chapter.
Courtside Style FAQs
How do I style my cap with a polo?
Coordinate colours, layer with a lightweight jacket, and finish with crisp trainers.
Are there limited releases inspired by tennis?
Yes, watch for drops celebrating legendary matches, historic venues, and player achievements. Alongside our Courtside collection.
How can I keep my cap looking fresh?
Explore our Cap Care Guide for tips on cleaning, storing, and maintaining your shape.
Discover Courtside from New Era
New Era's Courtside Outfits collection offers a fresh take on tennis-inspired fashion, blending classic sports heritage with contemporary streetwear. Designed for the summer season and events like Wimbledon, the range features oversized T-shirts, quarter-zip sweaters, and relaxed-fit shorts in a palette of crisp whites, deep greens, and navy blues.
Each piece captures the energy of the court while ensuring comfort and style for everyday wear. Whether you're attending a match or embracing tennis aesthetics in your daily wardrobe, this collection provides versatile options that reflect both tradition and modern flair.