1948 - 1960
CAPTAIN'S STYLE CAP
During the 1940s, New Era expanded it's capabilities to be able to meet the needs of its customers for both professional and recreational use, thus creating new silhouettes like this Captain's cap.
Built with a plastic visor, vinyl edging, a mesh back and an elastic sweatband.
ST. LOUIS BROWNS TEAM CAP
This early 59FIFTY pre-dates the 1954 launch of the current 59FIFTY, which is worn today.
This six-panel cap was made with 100% wool, and includes a leather sweatband.
MEN'S GOLF CAP
This three-piece, fitted cap was made from cotton, with satin lining and a leather sweatband, featuring a snap front visor closure.
COLLEGE BEANIE CAP
Designed for a pledge at Alfred State College, this cap features a name tage for Dale Smith, and was given to a freshman who was pledging a fraternity at the school.
This six-panel beanie is made from 100% heavy surge green woll, with a leather sweatband, satin taping, featuring a yellow button and a short visor.
"F" TEAM SPORTS CAP
This is an example of a cap an amateur baseball team would wear in the 1950s, with a simple letter logo.
This cap is made of 100% wool, felt buckram, and cotton, including a leather sweatband and a felt "F" logo.