“What I’m doing, nobody else is doing, it’s something new,” he said. “I hope that the younger generation who comes after me follows the steps I took, and I’ve opened doors for new people so it’s easier for them to go through.” This kind of attitude is part of the reason why Elias was chosen to be one of the many faces on the front of New Era’s explosive new music campaign, “The Music Generations”, which celebrates the brand’s historic journey through culture by championing pioneering artists across all genres, with other artist collabs dropping soon.
In a short film made with New Era, in which Elias let the cameras into his studio in Berlin to show where his art he created, he revealed a special New Era collaboration. In homage to his roots, he’s created a collection of hats featuring the ‘Flyest’ which appears on all his work and even the chain around his neck. “The cap is called ‘The Flyest’, because that’s my nickname,” he said. “Because it’s the ‘Flyest’, the eagle is on there.” The eagle embroidery features prominently on a 59FIFTY, a 9FIFTY and a 9FORTY, and all the caps are available in either navy or black.
“Music and style always go together,” explained Elias, “as a musician in any kind of genre, it’s very important to express yourself. I have a lot of people who inspired me. Obviously, the early 90s and 2000s play a big role in my style. Every rapper was wearing a New Era hat back then. So, to be associated with the brand is obviously a dream come true. Everyone who has grown up and listened to rap music knows about New Era. It’s 100% authentic and it’s staying forever.”