100 Years Of Style


Introducing New Era's clean-lined icon series – timeless pieces inspired by a hundred years of history.

Taking it back to where it all began, the New Era Icon series highlights a century of style, dipping into the brand's archives to champion its baseball heritage with this A-list selection of timeless pieces. Across a pared-back capsule of headwear and apparel, New Era Icons teams Americana references with nods to baseball's 1930s heyday for a collection that brings all-time wardrobe greats bang up to date.

One of the standouts is a high-end woollen take on the varsity jacket that features leather sleeves, collegiate-style striping on the cuffs and collar and a New Era script logo inspired by original advertising material from yesteryear. Similar attention to detail can be found on a black cotton baseball jersey, complete with original ribbon taping details. This is matched by a headwear selection across three 59FIFTY silhouettes, featuring a Kelly green undervisor, satin taping and – in a nod to baseball caps from the 1930s – a leather sweatband.