Electronic Emblazoned: celebrating all the colours of Belgium based electronic dance music.
With tens of thousands flocking each year to see some of the most successful DJs around, Tomorrowland has become the biggest electronic music festival in the world. Since its inception in 2005 in the appropriately named town of Boom, Belgium, it has expanded to events in America and Brazil.
To accommodate for the surging demand in tickets, the festival has now spread over two weekends and welcomes over 350,000 attendees. This year, it began with an explosion of colour as the circus themed main stage welcomed artists such as Afrojack, Armin Van Buuren, David Guetta and hundreds more.
Over the years, New Era has struck up a special partnership with Tomorrowland that has seen them collaborate on an exclusive range of caps to commemorate the event. Traditional New Era snapbacks were emblazoned with either the Tomorrowland butterfly logo, or the festival name itself in gold stitching. But the most eye-catching was the “Jungle Blush”. Inspired by 2016’s festival theme of “The Elixir of Life”, it was a 9FIFTY style cap adorned with a jungle inspired floral pattern and “We are beautiful” embroidered in white.