When you’re a true original, there’s no option but to raise your own flag.
From the bottom of the leaderboard to the top of the world.
From the little leagues to the big time.
For 102 years and counting, our flag’s been there.
What’s in front is all you.
But the flag – that’s Always On Side.

New Era Always On Side model wearing a red pin badge 59FIFTY cap.

always on side new era cap


About the collection

Drawing on our baseball heritage influence from seasons past, our latest collection combines a vintage aesthetic with a contemporary colour palette. Utilising seasonal tones such as cardinal red, deep navy and off-whites, the new drop breathes new life into retro sportswear casuals. The apparel collection features oversized hoodies, t-shirts, buttoned baseball jerseys and joggers, while the headwear offering includes a wide selection of knit beanies in various colourways, fitted flat-visor 59FIFTYs, adjustable curved 9FORTYs, open-back trucker caps, snapback 9FIFTYs, and embroidered bucket hats.

A bit of history

On or off the pitch, we have been the originators that helped to define over a century of sport and streetwear culture. Worn by some of the world’s greatest athletes past and present, we have dominated the headwear game since leaderboards began while at the same time, becoming a signifier of diverse cultures and communities from across the globe. Whether it’s a record-breaking athlete or a superstar rapper, all are united under one logo.